Oh god! When I heard that, I seriously couldn't believe in my ears! A top designer name next to a affordable clothing brand. What's better than having exclusive gorgeous pieces from a extraordinary fashion designer like Williamson in your wardrobe, at low prices? What makes bugs me the most is always those 1500$ tags you see on these magnificent dresses that forbid you to ever have them. Now H&M seems to have the solution for all this drama: No declined credit cards (Didn't you see what happened to Rebecca Bloomwood, at Confessions of a Shopaholic?? - Don't tell me you want to have the same results!), no extravagant amounts of money wasted.
Read what the British Vogue said about that:
HOT on the heels of a super-successful collaboration with Comme des Garcons, H&M has revealed that the next designer to work their magic on a capsule collection will be Matthew Williamson. "It is an incredible opportunity to be working with H&M, creating a 'Matthew Williamson for H&M' capsule collection. I love the fact that H&M has created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world," says Williamson, who will also make his first foray into menswear with the collaboration. "Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look," explains H&M's creative advisor Margareta van den Bosch. "He is fantastic with piling on colour - it's a very stylish collaboration for H&M, and very much in line with the way we're thinking about fashion for spring/summer." Set to hit selected stores from April 23, expect to see a lot more of Mr Williamson on the high street next year - earlier this month it was revealed that, following an absence of two years, the designer's womenswear, childrenswear and accessories will return to the rails of Debenhams at the end of July too.