Thursday, October 23, 2014

My Favorite Youtube Beauty Gurus

Hello lovelies!

Today's post is going to be a little bit different than usual. No fashion tips and tricks, outfits or trends for today. 

For the past couple of years I've been OBSESSED with the youtube beauty community. I've always been a girly girl who loved makeup among other things, but fashion was always my top priority. Ever since I started watching youtube beauty videos, tutorials and reviews I found myself being introduced to this whole new world of creativity and expression. I learned so many things and I've grown to love makeup and cosmetics way more than I did before. I now feel much more confidence going into Sephora because now I know what I want and no sales assistant can fool me. Knowledge is power! My friends and family now come to me for makeup advice and guidance. As a result, me and my friend Vasilia even launched a beauty/fashion channel last spring. You can find it here.

The beauty community is like a safe place where we can all chat and share our tips and recommendations and make each other feel beautiful and confident. I love that about it. It's a place where it's all about us women, we do this for each other, we build each other up with no men involved. There's no right and wrong, there's no bashing or shaming or hating. We can just be ourselves and do our thing and support each other for it.

Therefore I felt compelled to share with you my all-time favorite youtube beauty gurus. These are some very talented and exceptional ladies I could easily be friends with. Each one is special in her own way so read on to find out the deets!


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This gal is my ALL TIME FAVORITE beauty guru. She's the bomb. She and I we could roll together. My boyfriend is probably so fed up by now because I won't shut up about Estee. I'm always like "Estee did this" and "Estee did that". She is definitely someone I can relate to but awesome personality aside, her recommendations are always spot on too. I have bought so many things because of her, more than I can count and I haven't been dissapponted once. She knows skincare, she's elegant and though she claims she doesn't know fashion, her style game is definitely on point. Other than her main channel (essiebutton) she has a vlog channel with her boyfriend Aslan (essiebuttonvlogs) where she often documents her life. There you can see all the cool yet normal stuff a modern couple living in the UK does: going to hip restaurants, walking their cute greyhound dog, going to exhibitions, movies, doing carboot sales, having breakfast, working out and everything in between. If you're into travelling -I mean c'mon who's not into travelling- you absolutely MUST watch their travel vlogs, you will literally feel like you're there with them and you will learn useful info about the places visited.


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Anna is a sophisticated beauty guru from the UK who, like Estee, has a very relateable personality, she's straightforward, honest, and very down-to-earth. Her product recommendations are the main thing that keeps me going back to her channel. She knows how to "sell" you a good product, she knows how to properly present it and convince you of its functionality. Her style is definitely something I can identify with, very sleek, polished and modern. Again like Estee, she does great vlogs which give us a peek into her life with ther lovely boyfriend Mark (they're so freaking cute!).


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Alix is a lovely sweet girl, again from the UK, "self professed makeup and cosmetics obsessive" as she describes herself on her youtube channel. Very similar in style to Anna of ViviannaDoesMakeup. Eloquent, bright and cute as a button, Alix is very good at providing runway-ready looks, always to the point and always giving her honest, well-rounded opinion on things. Her professionalism and editing skill are two of her strongest assets. But more than that, she's a girl you will want make your bestie, there's no doubt about it. 

Tanya Burr

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Tanya Burr is probably one of the most popular beauty vloggers and deservedly so. She started out as "pixi2woo" when her camera wasn't as high quality and she was a lot more shy and reserved. She now has over 2.5 million subscribers, 1 million twitter followers, a lip gloss and nail polish line by her name and she just launched a false eyelash line as well. From the very beginning her makeup skills were fierce. She won me over with her perfect makeup tutorials and spot on re-creations of celebrity looks. I've been watching her for years and whenever I'm at a loss to know what look to wear on a night out, it's her channel that I run to. 

Jaclyn Hill

Now moving on to the other end of the Atlantic, Jaclyn Hill is a professional makeup artist from the United States with the bubbliest personality and the most contagious laugh. She's a breath of fresh air. If you want mad eyeshadow looks, perfectly contoured and highlighted cheekbones and the best makeup product suggestions, she's your girl. She knows her craft well and she manages to get it across effectively. Whenever I watch her videos I have a smile on my face, and at the end of the day that's what we go to this community for: to find a refuge away from our routine and problems.

Tati (glamlifeguru)

Tati is a gorgeous woman with an inspiring personality who has grown on me tremendously over the past year. She's sophisticated, eloquent, professional but sweet and genuine at the same time. She is the best at reviewing products, she's always up to date with the latest beauty releases and she's posting 5 times a week. While most youtubers post up to 2 videos per week, Tati puts them all to shame with her hard work and her dedication by uploading all week long. If those reasons to love her aren't enough for you already, note that she also hosts giveaways on her channel very regularly. 


Alli is an all-american girl with lots of talent and a love of color and beauty. She's Scarlett Johansson meets Katie Cassidy meets Taylor Swift. She does killer makeup looks and I've learned so much about makeup and various techniques from her. She always keeps it fresh by coming up with new combinations, mixing products and creating original looks with her signature. Always has both drugstore and high-end recommendations at hand, and she just can't go wrong. Love her.


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This Canadian lady is one of the most positive people I've ever seen. You can really tell she's not faking it, she exudes positivity and optimism. She's a mom and she has the sweetest family, she has the best advice when it comes to relationships, self-esteem issues, friendship, motherhood and life in general. She's definitely a role model for young girls to look up to. As far as beauty goes, she's great at coming up with new fun types of videos which are always perfectly edited, short and to the point. She does lovely get ready with me videos and lookbooks with her friends and family as well as really easy and quick hair style tutorials. She's got that girl power that we need more of!

There are actually many more that I'm subscribed to and that I love for certain things, but the ladies mentioned above are my all-around favorites, as people, vloggers and beauty gurus. 

I hope this post is informative and that my input was helpful to you all. If you happen to have a youtube channel please share it in the comments below.

MY CHANNEL: GoldenDreams


  1. Fab post!! I watch quite a few of these Youtubers... guilty pleasure!

    Chione XX

    1. Thank you so much! They're my guilty pleasure too! xo

  2. A lot of the beauty gurus on your list are my favorites too! Essiebutton used to be my favorite, but now I find myself enjoying more ViviannaDoesMakeup and Tati from GlamLifeGuru. Tati's reviews are amazing, and I love that she features so many affordable products and products from the drugstore! For makeup tutorials, I like Tati, Tanya Burr, and MakeupByAlli.

    1. I'm so glad that you like these girls! I know, Tati has really climbed to the top of my list lately, I enjoy watching her so much. Thanks you so much for stopping by and commenting! xo

  3. Great post! :) MakeupByAlli is so perfect!

  4. I enjoy watching Icovetthee's videos, haven't checked the rest that you have
    mentioned though. Amazing post & would you like to follow each other on
    GFC, Bloglovin & Google+? Lemme know & lets keep in touch!


  5. Great post! I'm a fan of Essie and Tanya :D
    I also really like Lauren Curtis, her videos are so good and she's so stunning!

  6. I love this post! And I also love Lauren Curtis, she's so beautiful!

  7. Love this! These ladies are definitely amazing!

  8. cute post!

  9. Hey Athena, thank you for your comment on my blog. I've followed you :)

    New Post & International Giveaway on

  10. Oh I love watching beauty channels on Youtube, some of them (like Essiebutton, Tati and Tanya Burr) are among my favorites, but thank you for introducing me to some new ones!

  11. Nice post! I really enjoy Estee and Tanya Burr's videos. All of these ladies are so talented! :)

  12. Those are some amazing youtubers!!

    Please let me know if you would be interested in following eachother on GFC.Would love to stay in contact.

    Candice | Beauty Candy Loves

  13. Thank you for sharing Athena, I didn't know them!
    Coco et La vie en rose / Bloglovin / Facebook

  14. Awesome share! One of my friend is totally into Youtube make up videos, now I can see what she has been talking about. :))



Thank you so much for taking time to read and comment on this post. I love listening to your feedback. Take care. XOXO